Calm is structural.
Clear hierarchy, hairline rules, generous space, and one obvious next action. The interface should lower cognitive load before a practice begins.
Asset generator
Stateshift design system.
Current website copy · Current app copy
Feed · Story · Square · Landscape · PNG
Ready to export
Source · stateshift.app · hero
1080 × 1350 PNG
Foundations
A field guide for changing state.
Stateshift inherits NSM’s editorial discipline, then moves closer to the body: quieter chrome, darker practice fields, tactile printed artwork.
Art carries sensation.
Colour and atmosphere live inside the artwork. Product chrome stays cloud, ink, mist, and Electric Blue.
Evidence stays human.
Use plain language, real product views, precise claims, and visible limits. No medical theatre. No vague wellness promises.
Primary type and actions.
#111111Default page and product surface.
#F7F7F5Hairlines, tracks, and quiet boundaries.
#D9D9D6Secondary text and inactive states.
#8C8F94Selection and one sharp signal per view.
#2537DAArtwork ground only. Never product chrome.
#061E36Rewire anxiety and live your life again in just 15-days
When you join, you'll get a complete roadmap to rewire your anxiety
All delivered in 10 minutes per day via email and our highly-rated mobile app.
NEXT CHALLENGE STARTS AUGUST 1
Artwork
Backgrounds glow. Icons print.
Production artwork follows four roles. The examples below reflect the July 14 A/B-approved app set; future candidates remain clearly labelled.
Icons / A/B approved
Print at small scale.
Square icons identify practices in lists, cards, carousels, and product callouts. Their warm paper and imperfect geometry bring touch into otherwise clinical chrome.
Practice→Square crop→Named clearly
Plates / A/B approved
Hold the wider journey.
Landscape plates organise lessons, onboarding, journeys, and editorial campaigns. Use them as scenes or anchors, never as decorative wallpaper.
Concept→Editorial crop→Clear hierarchy
Motion / Ambient
Let the structure shift.
Use one continuous artwork loop as the focal movement. The generator previews either loop and captures the current frame when exporting a PNG.
Concept→One loop→Current-frame export
Proof kit
Proof needs provenance.
Every quote, offer fact, and outcome claim carries its source and usable context. Ad-ready means permission and scope are documented. Everything else stays visibly constrained.
Ad-ready
Verbatim, permissioned, and tied to the offer or audience it describes.
Context required
Real current copy, but it must keep its community or course framing.
Hold
Visible in existing assets, but blocked from ads until its exact scope is documented.
Permissioned participant quote
Ready for challenge campaigns
Ad-ready
Challenge participant
“I have much better coping mechanisms now that I have a better understanding of the causes of my anxiety.”
Permissioned participant quote · Rewire Anxiety challenge
Source · Stateshift Meta Ads Creative System · C3
Use verbatim. Keep the challenge context intact and do not imply a guaranteed or universal result.
Current offer facts
Live site · verified July 15, 2026
15 daysDaily email lessons and guided practices
5–10 minutesPractice time, plus 2–3 minutes to read the email
$49.99 onceIncludes one year of Stateshift access
Completion-based refundComplete the challenge and request a full refund if you do not experience improvement
iPhone onlyAndroid is not currently supported
Remote accessNo special equipment required; start from home
Source · stateshift.app · offer, FAQ, and checkout sections
Copy offer facts
Community and product quotes
Use only with the displayed context
Claims awaiting scope
Not cleared for advertising
Hold
Do not ship these claims yet.
10,000+ hours of researchScope missing
Tested with 15,000+ peopleScope missing
These appear in current store/paywall artwork, but the Stateshift public-site PRD explicitly says not to transfer NSM research totals or participant counts to Stateshift without confirming their exact scope. Restore them to ad-ready only when the underlying source and applicable product context are recorded here.
Future generation
Original Midjourney recipes.
These July 12 candidates are not canonical app artwork. Their embedded Midjourney descriptions, parameters, profile, and job IDs are preserved here for future generation.
Product library
Show the actual product.
Marketing should make Stateshift tangible. The current store sequence and reusable screen crops live here at their complete portrait ratios. Select any asset to download its source file.
